Sarah Malcolm is the COO for The Content Funnel In her role she leads The Content Funnel, where they create blogs and social media strategies for some of the biggest brands in the real estate industry. Prior to joining The Content Funnel team, Sarah was the Director of Digital Strategy for ICSC. Acknowledged as one of the CRE industry-leading social media pioneers, Malcolm has created and executed ICSC’s Social, Mobile and Digital strategy, winning over 40 awards for ICSC’s mobile apps, social media, digital and websites. She also made the Real Estate Forum's Women of Influence list in 2014. Due to her success, ICSC was named by Association TRENDS as a Top 25 Social Media Savvy Association, a Top 25 LinkedIn Savvy Association and the number one Social Media Savvy company in the Services and Retail category. Sarah has also been behind the award winning Social Media Pavilion, #iTechLounge and the ICSC Coca-Cola Happiness Lounge which focuses on educating the Retail Real Estate industry on how a smart, creative social & digital media strategy can breathe new life into every area of business. Her intimate involvement in the digital-scape also afforded her the opportunity to be a guest author for the book, “Social Networking For Shopping Centers,” writing on the topics of Effective Tweeting and How Retailers Are Using Facebook. In 2016 Sarah created an emoji pack app called Bundle Of Emojoy that focuses on #Babylife which Sarah knows a lot about having three little boys.