Join The Content Funnel to celebrate Mashable’s Social Media Day! Social Media day is a way to recognize and celebrate social media's impact on global communication. Plus, you don't want to miss our kick ass line up of speakers. From leaders in the real estate industry to globally celebrated brands, we’ve got the experts ready to connect with you at Social Media Day.


Do you get goose bumps when you hear about emerging trends in social media? Our attendees are on the hunt to discover the newest digital trends in marketing! Basically… social media ballers. But if you have your training wheels still on, that’s ok too.

This event is perfect for...

Mid-level marketing executives
Digitally focused Real Estate professionals
Technology entrepreneurs and founders
Media and publishing executives
Bloggers and journalists
Social Media Newbies


8:30 am

Registration Opens

9:00 am


Sarah Malcolm, Chief Digital Strategist, The Content Funnel

Mallorie Rosenbluth, Head of Social Media and Influencer Marketing - Grubhub / Seamless

9:15 am

Make Customers Work For You: How To Increase User Generated Content

Cara Friedman, Director of Community, ClassPass

One of the key parts of any social media strategy is content. However, creating original content and posting on a consistent basis can be challenging - especially for small businesses or small teams where social media isn't necessarily your full-time job or you don't have a ton of dedicated resources. In this session, we will go over the importance of user generated content (UGC) and how to increase it. With UGC your business is not only getting free word-of-mouth marketing but you're also getting unique, quality content for your own channels.

Attendees of this session will be able to:

Identify existing opportunities and touch-points that will result in more user generated content

Ideate around encouraging and increasing user generated content

Walk away with action items on how to leverage user generated content to humanize the brand and boost engagement

10:00 am


Michael Barber, Senior Vice President, Chief Creative Officer, Godfrey

10:45 am


11:00 am

Gen Z Aren’t Digital Zombies

Explore Generation Z, the original digital natives of our lifetime with a panel of some of the top industry marketers. Get a better handle on how these teenagers are different from their slightly older Millennial cohorts and how they will transform our business and worldwide shopping habits. Though extremely digitally focused, this generation is more into being apart of life using social media, not mindlessly watching it. The session will conclude with a rapid fire “This or That”. The audience should come away feeling enlightened yet entertained so be sure to get cinematic with us.

Diana Perry, Vice President, Marketing & Social Media, Linear Retail Properties

Rashawn Jackson, Director of Marketing, DLC Management Corp.
Cherilyn Megill, CRX, CMD, Senior Vice President, Chief Marketing Officer, Phillips Edison & Company
Angela Sweeney, Vice President, Corporate Marketing and Communications for The Peterson Companies

11:45 am

Fireside Chat: Building A Buzzfeed Worthy Brand with Fox 5 NY Mike Woods

Mike Woods, Fox 5 New York

Sarah Malcolm, Chief Digital Strategist, The Content Funnel

It’s not every day Buzzfeed declares you the #1 hottest news anchor in the world! Mike Woods, the mega popular meteorologist, fitness guru and nicest guy ever will share his social media secrets of how to build a brand bigger than his biceps! Besides occasionally taking off his shirt on air, ok maybe more than occasionally, hear how he uses his personal brand to gain popularity and connect with his fans online. Trust me, you won’t want to miss this sit down!

12:15 pm

Presentation of the Real Estate Marketing Awards (#REMAS)

Voting period for the 2018 #REMAS is May 1-25.

12:30 pm

Event concludes


Sarah Malcolm.png

sarah malcolm

Chief Digital Strategist
The Content Funnel

LinkedIn   |   @MrsSarahMalcolm


Mallorie Rosenbluth

Sr. Manager, Social Media
Grubhub / Seamless

LinkedIn   |   @MallorieRose

Cara Friedman.png

Cara Friedman

Director of Community

LinkedIn     |     @Caraizzle


Mike Woods.png

mike woods

Fox 5 New York

LinkedIn     |    @mikewoodsfox5

Michael Barber.png

Michael barber

SVP, Chief Creative Officer

LinkedIn   |   @michaeljbarber

Diana Perry.png

Diana Perry

Vice President, Marketing & Social Media, Linear Retail Properties

LinkedIn   |   @DiPodaski



Cherilyn Megill.png

Cherilyn Megill

CRX, CMD, Senior Vice President, Chief Marketing Officer, Phillips Edison & Company

LinkedIn   |   @cherilynm

Rashawn Jackson.png

Rashawn Jackson

Director of Marketing, DLC Management Corp.



Fill out the form below or email jen@thenewsfunnel.com to learn more about Social Media Day Sponsorships.

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