What is #KeepingCRESocial?
Welcome to #KeepingCRESocial blogs written by Sarah Malcolm aimed to inspire and educate the commercial real estate industry to engage and build their digital footprint on social. Subscribe to receive all #KeepingCRESocial posts by entering your email address below.
Twitter shocked the social sphere when it announced in 2017 the iconic tweet character count would double from 140 to 280 characters. Over the years, occasional rumors claimed the change was coming, but it never did. Since day one, the 140-character limit was as synonymous with the social media platform as its blue-and-white bird logo.
Sometimes working social media is like launching from a rocket. Changes move at light speed. As we reflect back on the year, here’s the biggest moves that disrupted our social strategies in some way.
Not getting the social media and blogging results you want? Do you know why? The problems behind failing campaigns likely lie in a lack of knowledge about the target audience and what they really want. Good news! You don’t need to assemble a focus group every quarter and ask questions. Your audience is talking to you right now–if you know where to go. How can you tune into what they’re saying?
A little birdie told me every word matters. At least, it does on Twitter, the go-to-platform for conversation on cultural and industry trends. Want to improve your Twitter strategy? Use best practices targeted for Twitter, such as:
Yet another year has flown by! As the holidays wind to a close, our marketing efforts never slow or stop. By now, your marketing team might be suffering from ideation burnout. The end of the year is a wonderful time to recharge and reward your marketing team. How?
December is a tough month. Businesses start to “wrap up” activity for the year. Many service industries see a drop in spending as some fiscal years close. The demands on people’s personal lives make focusing on work challenging. Even as activities wind down, people and businesses are thinking forward to next year’s goals. It’s never too soon to think about 2019 and how can social media keep your brand top of mind on January 1.
Facebook delivers variety when it comes to visually marketing our content. Knowing that people are visual, we have an array of options to upload our best photography or videos. What can you do to optimize the reach of these images on Facebook? Here, we’ll cover the different options, their advantages, and give examples of what you could do with it.
As a parent, I know it’s tempting to do it all. If I’ve learned anything from working in social media, it’s that we need a plan. When we try to do everything at once, some critical piece will end up falling behind. For startups tackling a field as massive and complex as social media, you need to thoughtfully research the best steps to take as a newbie. Take our advice and avoid these mistakes.
December is such a huge month in the commercial real estate world! Two huge events are simultaneously taking place in New York City. CREtech’s New York Venture Conference December 6 is the largest event of our year-long programming schedule delivering the best in CRE technology. Then the International Council of Shopping Centers has its annual New York Deal Making event December 4-6. With all the chatter around these two events, how can you get noticed?
A recent conversation with an industry professional inspired me to think about how social media and blogging can help property managers and owners get their tenants to stay. “Stickiness” tends to be a retail concept, but the idea applies to multifamily and office properties, too. Keeping the tenants you have is more cost efficient than finding new ones. Loyal tenants build the foundation of a successful commercial property.
About the Author
Sarah Malcolm is the COO for The Content Funnel In her role she leads The Content Funnel, where they create blogs and social media strategies for some of the biggest brands in the real estate industry. Prior to joining The Content Funnel team, Sarah was the Director of Digital Strategy for ICSC. Acknowledged as one of the CRE industry-leading social media pioneers, Malcolm has created and executed ICSC’s Social, Mobile and Digital strategy, winning over 40 awards for ICSC’s mobile apps, social media, digital and websites. She also made the Real Estate Forum's Women of Influence list in 2014. Due to her success, ICSC was named by Association TRENDS as a Top 25 Social Media Savvy Association, a Top 25 LinkedIn Savvy Association and the number one Social Media Savvy company in the Services and Retail category. Sarah has also been behind the award winning Social Media Pavilion, #iTechLounge and the ICSC Coca-Cola Happiness Lounge which focuses on educating the Retail Real Estate industry on how a smart, creative social & digital media strategy can breathe new life into every area of business. Her intimate involvement in the digital-scape also afforded her the opportunity to be a guest author for the book, “Social Networking For Shopping Centers,” writing on the topics of Effective Tweeting and How Retailers Are Using Facebook. In 2016 Sarah created an emoji pack app called Bundle Of Emojoy that focuses on #Babylife which Sarah knows a lot about having three little boys.