What is #KeepingCRESocial?
Welcome to #KeepingCRESocial blogs written by Sarah Malcolm aimed to inspire and educate the commercial real estate industry to engage and build their digital footprint on social. Subscribe to receive all #KeepingCRESocial posts by entering your email address below.
Storytelling is the marketing buzzword of the moment. But in business, the stories keep changing. Unpack each chapter as it happens using social media. It's up to you to craft the compelling narrative that keeps the audience hooked.
Stop viewing LinkedIn as a hub for job seekers. The social media platform improves brand engagement and awareness because you're building credibility as the go-to source in your industry. Building awareness through LinkedIn isn't complicated.
It’s back-to-school time for the kids! While they may think learning happens from August to May, we content marketing professionals know learning never stops. Check out these great networking events where you can expand your social media marketing chops.
Identical twins are fascinating. Physically sharing genetic material, environmental factors still cause differences. One twin may be a social butterfly while the other is an introvert. Somewhere out there, your social media audience has its twin. These small differences in preferences can have big results for your social strategy. Facebook’s Lookalike Audience feature helps find your long-lost twins. Lookalike Audiences optimize your social media targeting and convert more leads in the process.
“Owned” hashtags boost engagement and brand your business when used effectively. At The Content Funnel, we have several “owned” hashtags used to promote campaigns and events, like the #REMAS or our #SummerRefresh. What exactly does “owning” a hashtag mean? Can anyone purchase a hashtag for their promotions? Let’s take a look.
Even the politest of us has suffered foot-in-mouth syndrome: the embarrassing situation when we say the wrong thing at the wrong time. Many faux pas are unintentional mishaps arising from a lack of information. Social media blunders magnify the problem. You can’t delete social mistakes, but you can make Miss Manners proud of your social branding. Your followers will thank you.
Everyone uses social media these days. It’s basically a requirement for business to have active accounts across all the major platforms. However, your company is still looking for ways to make your overall presence on social media stand out from the rest. Que Snapchat.
Facebook is not slowing down. So your company’s presence on the platform should be jogging along at the right pace keep up. But with just about every business putting themselves out there on the platform, how do you get your company to stand out? It’s all about the strategy, baby.
LinkedIn is the perfect place for some good ol' online business networking. If you are not taking advantage of this platform, take notes. We are about to tell you how to use your LinkedIn not only to build straight sales, but how to develop a network that will generate a considerable number of exciting opportunity for your business.
Have you ever had those times when you posted fantastic content that just had incredible results? When you nail it, you begin to wonder how you can replicate that success with all your other social media material.
About the Author
Sarah Malcolm is the Chief Digital Strategist for The Content Funnel. Prior to joining our team, Sarah was the Director of Digital Strategy for ICSC. Acknowledged as one of the CRE industry-leading social media pioneers, Malcolm has created and executed ICSC’s Social, Mobile and Digital strategy, winning over 40 awards for ICSC’s mobile apps, social media, digital and websites.