What is #KeepingCRESocial?
Welcome to #KeepingCRESocial blogs written by Sarah Malcolm aimed to inspire and educate the commercial real estate industry to engage and build their digital footprint on social. Subscribe to receive all #KeepingCRESocial posts by entering your email address below.
“Owned” hashtags boost engagement and brand your business when used effectively. At The Content Funnel, we have several “owned” hashtags used to promote campaigns and events, like the #REMAS or our #SummerRefresh. What exactly does “owning” a hashtag mean? Can anyone purchase a hashtag for their promotions? Let’s take a look.
Even the politest of us has suffered foot-in-mouth syndrome: the embarrassing situation when we say the wrong thing at the wrong time. Many faux pas are unintentional mishaps arising from a lack of information. Social media blunders magnify the problem. You can’t delete social mistakes, but you can make Miss Manners proud of your social branding. Your followers will thank you.
Everyone uses social media these days. It’s basically a requirement for business to have active accounts across all the major platforms. However, your company is still looking for ways to make your overall presence on social media stand out from the rest. Que Snapchat.
Facebook is not slowing down. So your company’s presence on the platform should be jogging along at the right pace keep up. But with just about every business putting themselves out there on the platform, how do you get your company to stand out? It’s all about the strategy, baby.
LinkedIn is the perfect place for some good ol' online business networking. If you are not taking advantage of this platform, take notes. We are about to tell you how to use your LinkedIn not only to build straight sales, but how to develop a network that will generate a considerable number of exciting opportunity for your business.
Have you ever had those times when you posted fantastic content that just had incredible results? When you nail it, you begin to wonder how you can replicate that success with all your other social media material.
In social media marketing, it's critical for companies to use the hashtag. It makes your content discoverable and allows you to view relevant material from other people and businesses. Here are five things you need to know to become an #expert at using hashtags.
The word controversial alone causes companies to cringe. They want their clients and prospects to associate positive feelings with their company, and they believe that touching any controversial topic will shatter all of this positivity they’ve worked hard to build. However, that just isn’t true.
A world without emojis is a world we don’t want to be a part of. They are a fun shortcut to expressing an idea or emotion and have become an extension of human communication around the world. It’s understandable--these cute little characters really know how to drive a message home. From emails to your co-workers to company tweets, the possibilities are endless! Here are some tips for staying professional while using emojis in your CRE marketing campaign.
If you operate a business-to-business (B2B) company you are probably semi-convinced social media just “doesn’t work” for you. At the same time, you feel left out of the social media success stories.
About the Author
Sarah Malcolm is the Chief Digital Strategist for The Content Funnel. Prior to joining our team, Sarah was the Director of Digital Strategy for ICSC. Acknowledged as one of the CRE industry-leading social media pioneers, Malcolm has created and executed ICSC’s Social, Mobile and Digital strategy, winning over 40 awards for ICSC’s mobile apps, social media, digital and websites.