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The Marketing Corner
More from the Commercial Real Estate Marketing Industry…
Here is a classic chicken and egg rhetorical question for you: which comes first, the right employees or the right culture? You need the right employees to build the right culture, but you also need the right culture to attract the right employees. A branding strategy defines your company culture. This helps you hire the right people who will support and build your company.
Successful marketers know there’s no waving a magic wand, exclaiming, “Abracadabra!” and, “poof!” a winning strategy appears. New technologies are disrupting commercial real estate, and that includes how we market to individuals and companies operating in the space. Knowing textbooks sales funnels don’t cut it.
Content marketing is how companies drive awareness and educate consumers about their product benefits. Virtual reality and augmented reality is an area still new to the commercial real estate industry and general public. More work needs to be done to educate brokers, service providers, and consumers about the benefits of VR/AR technology and its applications.
It’s no secret that a looming meeting with your C-suite can be a bit daunting. Often times getting them to take social media as a serious business tool can be quite an uphill battle! By properly utilizing social analytics and effectively sharing them with your C-suite, you can prove that social media is not only a necessity as a marketing tool but also an effective way to get invaluable data and insights from your current and future customer base.
We know exactly what you’re thinking: “I want an amazing drone shot or our next social media campaign.” Or, maybe you’re thinking, “I need my next marketing campaign to be so out-of-box, so dynamic, it’ll be game-changing!” But where do you find these services?
Technology seems to be taking over every aspect of marketing, making many marketers believe that online marketing is the only way to succeed. Social media campaigns, website banner ads, and digital newsletters can result in more measurable results, but the truth is traditional marketing still has plenty of leverage —simply because many people are not exclusively online. My confession here - I am one of those people that enjoys reading the morning newspaper with my breakfast.
Instagram currently has more than 800 million users on a monthly basis, making it a huge platform of opportunity for B2B brands. Although you make think that your company or brand isn’t relevant on this platform, there are thousands of companies and brands using Instagram to bring awareness to their services and products, engage with their audience and to attract new clients and customers.
What does it take to be a social media game changer? A bag packed with sunblock and chapstick? Those supplies might work for content marketing professionals attending the 2018 Nai Convention. How so? Sign up for the #NAIgamechanger session on Wednesday, Sept 26th from 9:45am – 11am. Lead by Sarah Malcolm, COO of The Content Funnel and Kevin Green, Head of Marketing at RealMassive, the #NAIgamechanger workshop is jam-packed with goodies to reshape your content marketing plan.
If you’ve connected with us here at The Content Funnel you probably already know how critical marketing is to the success of your commercial real estate business.
After much deliberation by the distinguished judging panel, the Real Estate Marketing Award (#REMAS) winners were revealed. With so many stellar applications to evaluate, we wanted to glean insights from the winning submissions about their particular approach and how it rose to the top. The content marketing insights have been fantastic. Take our recent Q&A with Toll Brothers for Best Real Estate Company Social Media.