Posts in #KeepingCRESocial
A Commercial Real Estate Professional’s Guide to Social Media Marketing. Part 3: Managing the Workflow

Our commercial real estate guide to social media marketing is a four-part series designed to help real estate agents and brokers launch their social media efforts on the right foot. The right social media strategies push traffic to your website, build brand recognition, offer ways to interact with customers, and generate more leads.

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A Commercial Real Estate Professional’s Guide to Social Media Marketing. Part 2: Planning Content

Wouldn’t it be great if amazing content just fell from the sky? In the real world, crafting incredible original content requires more than luck. Social media requires managers to stay responsive to the ever-changing trends while doing the down-and-dirty work behind crafting original messages. Even content curation doesn’t drop in a social media manager’s lap; it requires ongoing searching through news and social to find stand-out content.

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The RECon Panel Not to Miss: Your Social Media in The Era of Content

Are you feeling frustrated with Facebook’s ever-changing algorithms? Is your social media marketing not giving you the results you expected? Listen to four of real estate’s expert minds tackle the challenges we all face today in our content-driven social landscape. Your Social Media in the Era of Content is the RECon panel that could change the direction of your social media and content strategy.

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Get Your RECon On: Special Events for 2019

When RECon2019 descends on Las Vegas next month, it will be the place to be for retail real estate professionals. Connect with emerging retailers and tech pioneers, learn about the latest trends, and make new relationships to grow your business. The networking and learning opportunities are so incredible, many industry professionals consider RECon an essential professional event of the year.

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Best Practices for Getting People to Share Your Content

Pet peeve: you email someone a dozen times asking nicely if they share will your content, upcoming events, etc. But they don’t do it! Ever wonder why? The simple answer: people do not have the time to do the heavy lifting for you. If you want people to promote your stuff, make it mind-bendingly easy. Here’s what to do in your emails, blogs, and social to encourage sharing:

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Real Estate and LinkedIn: The Perfect Match?

During research for an upcoming report from The Content Funnel, our team noticed something. While what social media platforms we use is scattered across commercial real estate professionals and their service providers, nearly all social users have LinkedIn account. In fact, of the 160 companies or individuals we looked at, only ONE did not have a LinkedIn profile. Clearly, LinkedIn is a must-have for the real estate professional. Why is LinkedIn’s usage so profound in our industry?

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Guest Post by Cherilyn Kawa Megill: 4 Social Analytics to Share with Your C-Suite (and why)

It’s no secret that a looming meeting with your C-suite can be a bit daunting. Often times getting them to take social media as a serious business tool can be quite an uphill battle! By properly utilizing social analytics and effectively sharing them with your C-suite, you can prove that social media is not only a necessity as a marketing tool but also an effective way to get invaluable data and insights from your current and future customer base.

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#KeepingCRESocial by Sarah Malcolm: Shh! Your Audience is Talking. Are You Listening?

Not getting the social media and blogging results you want? Do you know why? The problems behind failing campaigns likely lie in a lack of knowledge about the target audience and what they really want. Good news! You don’t need to assemble a focus group every quarter and ask questions. Your audience is talking to you right now–if you know where to go. How can you tune into what they’re saying?

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