Where We Stand: 19 Need to Know Marketing Stats by Sarah Malcolm
Since our original blog, “17 Need to Know Stats For Content Marketing,” our industry has undergone disruptive changes. Live video rolled out across numerous social media platforms. Video email marketing is making headway. Once again, the content market is changing. Here’s the latest on statistics content marketers need to know about the changing landscape.
Want more leads? Long-form blog posts outperform short form by nine times. Source
Nearly three-quarters of marketers plan to increase money spent on content marketing. Source
About four times of consumers prefer to watch video than read about a product. Source
The average number of social channels business-to-business marketers use to distribute content is six. Source
Over half of emails are opened on mobile devices.Source
Almost 80% of internet traffic will be video by next year. Source
Personalized subject lines boost email open rates by 26%. Source
Introductory emails including a video report better clickthrough rates by 96%. Source
87% of business-to-business buyers trusted influencer content. Source
Lure leads with white papers. 76% of buyers said they would share information about themselves for the content. Source
The vast majority of marketers increased web traffic by investing as few as six hours into social media marketing. Source
500 hours of video content is published every minute. Source
Nearly 45% of internet users watch more than an hour of videos on Facebook or Youtube. Source
Content marketers using video improve revenue growth by 49%. Source
Video improves clickthrough rates by 27% and conversion rates by 35%. Source
Live streaming video viewed on mobile devices averaged 3.5 minutes. Source
Viewers spent 8x more time watching live streaming than on-demand video. Source
Every day, over 100M of internet users watch video online. Source
Need help with your social media strategy?
Contact Jen@thenewsfunnel.com to learn more. We manage some of the BIGGEST brand’s social media in CRE and more importantly WE GET RESULTS. Can I get an AMEN!?
If you are interested in booking Sarah Malcolm as a speaker feel free to reach out directly at email@example.com.