The RECon Panel Not to Miss: Your Social Media in The Era of Content



Are you feeling frustrated with Facebook’s ever-changing algorithms? Is your social media marketing not giving you the results you expected? Listen to four of real estate’s expert minds tackle the challenges we all face today in our content-driven social landscape. Your Social Media in the Era of Content is the RECon panel that could change the direction of your social media and content strategy. Hosted by our own COO, Sarah Malcolm and featuring the panelists below:


Linda Day Harrison

theBrokerList, Founder

Commercial real estate professional Linda Day Harrison has over 30 years of experience in the industry. She founded theBrokerList to connect CRE Brokers with a network of verified CRE professionals. Today, theBrokerList is a thriving community with an active blog and social media presence.


Kristen Moore

Brixmor, Chief Marketing Officer

Behind Brixmor’s 13 industry awards, including Maxi Award from the International Council of Shopping Centers (ICSC) and Gold Award from the National Association of Real Estate Investment Trusts (NAREIT), is Kristen Moore. Her social media and content strategies for B2B and B2C are results-oriented and proven to work.


Mark Kalkwarf


Exclusively focused on the CREtech space, ATYPICAL’s full-service sales and marketing agency uses marketing know-how to increase technology adoption in a historically reluctant industry. Mark Kalkwarf brought his years of experience as Head of Sales Marketing with OpenBox Software and Revenue Red to help CREtech companies execute winning strategies.


Dalia Strum

Rethink Connect, Founder

Dalia Strum is a leading voice on the edge of digital, technology, and retail. She is passionate about delivering top-notch customer experiences, using storytelling, and innovative technology strategies. Not only does she co-run the podcast One Question XYZ, but she’s an educator with the Fashion Institute of Technology and a Mentor at the Lean Startup Machine. Dalia is founder and CEO of

As you can see, this RECON session delivers a supercharged panel with deep and diverse experiences in the social media space. The questions and answers promise to be insightful. Join us Sunday, May 19 at Pavilion 1-2 - WESTGATE HOTEL from 11 am-12:15 pm.


For a full lineup of events hosted by The Content Funnel, theBrokerList and QuantumListing, click here.

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