Social Media Changes Lives



By Sarah Malcolm, COO of The Content Funnel

We’d like to take a break from our regular blogging focus to share an uplifting story that proves the positive power of social media.

Recently, we met James Fried, a commercial real estate professional behind the radio show Fried on Business. We shared his story about using social media to save his wife’s life.

Vivian Fried, a former model, was on dialysis and waiting for a kidney transplant for four years. Each year a patient stays on dialysis increases their complications and risk of death. With no matches among family and friends, and time ticking, Fried turned towards the web. He placed an ad on the website and across social media.

Betty DiMartini found the plea online. A mother of three from Miami, she lost an aunt to kidney disease. Having seen what patients endure first hand, she actively sought to donate her kidney. She volunteered to be Fried’s living donor if she found to be a match.

She was. The transplant surgery happened January last year. Today, Vivian continues her recovery and kidney advocacy work.

Betty DiMartini & Vivian Fried  (*Photo Credit

Betty DiMartini & Vivian Fried (*Photo Credit

After some digging, we found the Fried’s story is not alone. People across the nation turn to social media to connect those in need with life-saving gifts. In California, a Craigslist ad connected a man in need of a kidney transplant with his donor. A different South Florida woman used the same tactic. ABC News profiled how social media and listing websites like Craigslist are becoming a way to connect people in need with those willing to give.

All these stories remind us of social media’s power for good. Total strangers make connections that change their lives.

If you would like to donate to Vivian’s recovery, please click here. The Fried family appreciates any support to help her on her journey.