Real Estate Virtual Reality is Taking Off

Who are the leaders?

When you hear “virtual reality” you often think of the gaming and entertainment industry, but could it actually change the real estate landscape? We think so! This cutting edge technology brings your listing directly to your buyers through 2D, 3D and even 360 degree views of your space. With the use of headsets and numerous other technologies, virtual reality is sure to be a game changer in commercial and residential real estate. Imagine how transformative it could be when space showings and new developments are all viewed through the VR lense. One day it will certainly be the “norm”.

Which companies are doing it best now? We polled some of our subscribers at The News Funnel and these companies were among the most popular...

VR Global

"VR Global provides the commercial, mixed use, and residential real estate markets the most innovative technology in an elegant,  simple and easy to use way. Our applications seamlessly bring together 2D / 3D 360° Photos & Video along with 3D rendered models and CGI across the web, on mobile, and into virtual reality (VR) & augmented reality (AR) environments. We offer customized white labeled applications designed for real estate agencies, sales agents, developers, designers, architects, and creative agencies."


"For businesses and institutions, we combine the power of our scalable virtual reality platform with our award-winning production studio to create highly engaging and interactive VR experiences. These experiences add prominence to our partners’ sales and marketing efforts, boosting engagement, generating qualified leads, and increasing conversion rates."


    "Matterport is an immersive media technology company that builds 3D media solutions that power industries from real estate to entertainment, and everywhere in between. Our team has built the first end-to-end media platform that allows users to easily create, modify, navigate, and build on digital representations of real places. Founded in 2011, Matterport is building our founders’ vision of creating a complete virtual model of the world that changes the way individuals and industries interact with physical spaces."


    "Floored is a New York City-based company that creates interactive 3D graphics and technology for the hospitality and commercial, residential, industrial, and retail real estate industries."


    "Create is smart 3D maps that instantly deliver rich data about the urban environment & property market."

    AR Pandora

    "By developing a smart optimization algorithm, we are able to provide high quality 3D reality just by using any mobile device. This means, we can bring any 3D computerized object to life in your living space. Some people can imagine how an empty room is going to look after renovation or how their new dream sofa is going to look in their space, but some people can't. We believe that, everybody has right to visualize their dream and this is where we come in; we make it able for people to actually see their ideas come to life."


    "Arcestra provides a management / marketing platform and 3D visualization software for commercial real estate companies."

    TRICK 3D

    "TRICK 3D is an immersive media studio specializing in the creation of virtual worlds through 3D animation and virtual reality (VR). With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion tracked camera as well as a composite and green screen stage."

    Oculus Rift

    "From the moment you pick up Rift, you’ll feel and see the attention to detail that went into its design and construction. Customizable, comfortable, adaptable, and beautiful, Rift is technology and design as remarkable as the experiences it enables."

    Augmented Pixels

    "Using this solution a potential customer can faster evaluate all benefits of the building and literally “feel” the “view out of the window”. For a real estate firm this solution is an innovative method for presenting a building. It can be used at trade fairs and sales offices and does not require traditional architectural model making."

    What do you think of virtual reality for real estate?