Everything You Need to Know About Changing Algorithms by Sarah Malcolm


With all the shifting algorithms, it can be hard for a business to find its footing. Here is everything you need to know about the changing algorithms of Facebook, Instagram, and Google.


In January, Facebook announced the new algorithm that would change its News Feed algorithm to prioritize content from “friends, family, and groups.” This worried many businesses. How do you define “meaningful interactions’? Businesses have to work harder to have their posts visible in someone’s feed.

Here is a quick breakdown of what Facebook qualifies as “meaningful.”

Comments: Quality content should be created through a sparked discussion between users. Don’t just respond--ask questions and engage a range of followers.

Reactions: If someone takes the time to “love” your post, it will show higher in the News Feed.

Sharing Links Via Messenger: It’s not public, so it might not be as obvious. And what is more meaningful than sharing an interesting article to a group of friends that sparks engagement? Facebook will take note of this.


Three main factors determine what you see on your Instagram feed: interest, timeliness, and relationship. Three smaller, subcategories are frequency, following, and usage, but those play a much smaller role.

Let’s dive into interest: How does Instagram know your interests? The algorithm can organize posts by genres. If there is specific content you engage with more frequently, Instagram might rank that content higher on your feed.

After interest comes timeliness. Instagram re-orders the new posts between your current and last visit. If this is true, the best time for a business to post is when their followers are not as active as there would be less competition.

Just like Facebook, Instagram doesn’t want you to miss valuable information from your friends and family. Instagram has come up with a way to determine the people you could care about. This is based on likes, direct messages, searches, and the people you may actually know in real life. This is the idea for the algorithm.Instagram then ranks their post higher on your feed, so you don’t have to search for their profiles to see their posts, improving your Instagram experience.


Every business wants to know how they can get their website to rank as high as possible on Google. However, Google is working hard to make sure only the most relevant websites pop up when a user submits a search. They rank their results based upon many parameters.

Small changes on Google happen daily--tiny tweaks can occur up to three times! It’s crazy to wrap your mind around! However, they also have significant algorithm changes that impact the ranking of many sites and uncover optimization weakness. These changes happen periodically. The best way to stay up to date is by going to the source itself. Google has simple and straightforward information about how their search algorithms work.

Just stay up-to-date with the most current SEO trends to get your content to pop to the top, make sure you do your algorithm research for all the search engines and platforms!

Need help with your social media strategy?

Contact Jen@thenewsfunnel.com to learn more. We manage some of the BIGGEST brand’s social media in CRE and more importantly WE GET RESULTS. Can I get an AMEN!?

If you are interested in booking Sarah Malcolm as a speaker feel free to reach out directly at sarah@thenewsfunnel.com.

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