Posts in #KeepingCRESocial
#KeepingCRESocial by Sarah Malcolm: You Need a Social Strategy to Stay Top-of-Mind for the New Year

December is a tough month. Businesses start to “wrap up” activity for the year. Many service industries see a drop in spending as some fiscal years close. The demands on people’s personal lives make focusing on work challenging. Even as activities wind down, people and businesses are thinking forward to next year’s goals. It’s never too soon to think about 2019 and how can social media keep your brand top of mind on January 1.

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#KeepingCRESocial by Sarah Malcolm: What’s the Best Way to Showcase Images on Facebook?

Facebook delivers variety when it comes to visually marketing our content. Knowing that people are visual, we have an array of options to upload our best photography or videos. What can you do to optimize the reach of these images on Facebook? Here, we’ll cover the different options, their advantages, and give examples of what you could do with it.

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#KeepingCRESocial by Sarah Malcolm: 6 Mistakes Beginners Make in their Social Media Marketing

As a parent, I know it’s tempting to do it all. If I’ve learned anything from working in social media, it’s that we need a plan. When we try to do everything at once, some critical piece will end up falling behind. For startups tackling a field as massive and complex as social media, you need to thoughtfully research the best steps to take as a newbie. Take our advice and avoid these mistakes.

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#KeepingCRESocial by Sarah Malcolm: Leveraging Social Media to Make a Real World Impression... Tips for CREtech NY and ICSC NY Deal Making

December is such a huge month in the commercial real estate world! Two huge events are simultaneously taking place in New York City. CREtech’s New York Venture Conference December 6 is the largest event of our year-long programming schedule delivering the best in CRE technology. Then the International Council of Shopping Centers has its annual New York Deal Making event December 4-6. With all the chatter around these two events, how can you get noticed?

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#KeepingCRESocial by Sarah Malcolm: Social Media Helps Tenants Stick to You

A recent conversation with an industry professional inspired me to think about how social media and blogging can help property managers and owners get their tenants to stay. “Stickiness” tends to be a retail concept, but the idea applies to multifamily and office properties, too. Keeping the tenants you have is more cost efficient than finding new ones. Loyal tenants build the foundation of a successful commercial property.

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#KeepingCRESocial by Sarah Malcolm: 4 Reasons Why Instagram Is Increasingly Popular

Over 700 million people now use Instagram, the visual sharing platform. No wonder more CRE companies are looking at Instagram to engage with their audiences! Today, Instagram ranks highly for overall engagement among industry professionals. One professional predicts Instagram usage will overtake Facebook by 2020. Why is Instagram getting all the buzz?

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#KeepingCRESocial by Sarah Malcolm: Your Prescription For Social Media Content Fatigue

Do you ever feel overwhelmed by the work involved in social media marketing? It’s no wonder: in one Internet minute last year, Instagram saw 46,200 posts uploaded, Twitter received 452,000 tweets, and Google handled 3.5 million search queries. Content marketers feel the pressure to deliver real results in a crowded industry. We’re swarming with Insights and Analytics and content ideas all in the name of proving results. Social media content fatigue is real, but you can recover. How?

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#KeepingCRESocial by Sarah Malcolm: Do You Really Know Your Social Media Audience?

Everyone wants that piece of content to go viral. Reality check: we’re not all celebrities. Trying to reach millions of people with a crazy marketing video may get your brand name fifteen minutes of fame, but it’s unlikely to convert real customers. Your existing customer base may not even care about your cat video parody. When I talk to people whose mission for social media is to “go viral,” it’s time for a social media follower reality check.

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#KeepingCRESocial by Sarah Malcolm: Lookbooks Aren't Just for Models... Advice For a Killer Social Style Guide

Looks may be superficial, but for business, it’s the first engagement someone will have with your brand. Marketing without cohesion screams disorganization, and that’s not a the company most services want to engage with. A social media style guide is the go-to source for your team to create profiles and content that enhances your brand message, whether it’s a Snapchat or a white paper.

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#KeepingCRESocial by Sarah Malcolm: How to Be a Social Media Lead-Generating Machine

Referrals are not the only way to gain business. Think of the names in commercial real estate you know. How many names are not people you’ve personally met? That’s okay! Around 40% of people spend more time socializing via social media than face-to-face chats. This underscores the importance social media plays in every aspect of your business, including winning more business!

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#KeepingCRESocial by Sarah Malcolm: Did You Know Your Audience Has a Twin?

Identical twins are fascinating. Physically sharing genetic material, environmental factors still cause differences. One twin may be a social butterfly while the other is an introvert. Somewhere out there, your social media audience has its twin. These small differences in preferences can have big results for your social strategy. Facebook’s Lookalike Audience feature helps find your long-lost twins. Lookalike Audiences optimize your social media targeting and convert more leads in the process.

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#KeepingCRESocial by Sarah Malcolm: Did I Do That? 4 Social Media Blunders to Avoid

Even the politest of us has suffered foot-in-mouth syndrome: the embarrassing situation when we say the wrong thing at the wrong time. Many faux pas are unintentional mishaps arising from a lack of information. Social media blunders magnify the problem. You can’t delete social mistakes, but you can make Miss Manners proud of your social branding. Your followers will thank you.

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