9 Surprising Stats About Content Marketing

Content marketing isn't the wave the future: it's the now!

Businesses not content marketing are missing out on a huge opportunity to gain new customers and build their brand. These facts make the need to use content marketing clear. Prepare to be surprised!

#1. Content marketing leaders experience 7.8 more traffic year-over-year. (Source: Neil Patel)  People who generate original content that meets the needs of their readers experience more growth than those who don’t. Just look at Search Engine Journal, whose high-quality content drives over 1 million unique visitors every month.

#2. Content marketing generates three times as many leads for 62% less than outbound marketing. (Source: CMI) Yes, marketing is expensive, but content marketing is more cost effective than traditional methods. Starting is easy and it reaches more customers since our world is heavily digital.

#3. Email marketing done right is one of the most effective forms on content marketing. (Source: Campaign Monitor.) It acquires 40 times more customers than Facebook or Twitter--as long as it is done right! Personalize your email campaigns and use A/B testing to identify the headlines and text that turn over. Most importantly, optimize your email for mobile devices!

#4. Original written content is still the most important, according to 58% of marketers. (Source: Social Media Examiner) This fact was especially surprising given the recent update on content market trends that say visual and video content is taking over. That means if a company can’t afford more expensive visual content, marketers can still succeed with written content.

#5. Nearly three-quarters of organizations have a person overseeing their content strategy. And 86% of highly effective organizations have someone in charge of the strategy. (Source: CMI) This means a person dedicated to creating, distributing, and monitoring a content strategy plan, allowing you to do the job that really matters. After all, time is money and busy CEOs and agents are pressed for time. Outsourcing to a proficient content strategist is critical to their success.

#6. Content is reused 2-5 times by 60% of marketers. (Source: LookBookHQ) They turn their best material into snippets that can be used across multiple platforms. Reusing material is a smart way to stretch content marketing time and budget. It exposes the brand to new followers and continues to bump the content in search rankings.

#7. 82% of bloggers gain a positive ROI for inbound marketing. (Source: HubSpot) More blogs equals more ROI, as long as it offers true value for the audience.  Groove HQ is infamous for their series on how they gained over 5,000 blog subscribers in one month.

#8. Over 70% of marketers lack a consistent content marketing strategy. (Source: Altimeter) This one is simply mind-boggling. How could a company lack a content marketing strategy given its importance in today’s market? Creating and executing on a content strategy is essential for successfully generating new leads and customers.

#9. 55% of content marketers can’t define what content is effective versus what fails. (Source: CMI)  A shocking number, given the availability of metric and analytic programs. The only way to improve in content marketing is by knowing what works and what doesn’t.  

Lindsey ImperatoreComment