9 Facts About Drone Video Marketing by Sarah Malcolm


Aerial videography can definitely deliver a "wow" factor when marketing commercial real estate. We’ve seen some cool videos deploying drones to capture the scale of a new development and retail complexes. If you’re considering using drone video as part of your marketing strategy, you’re not alone! Drone usage is on the uptick. Check out these statistics about using drones for video marketing.

  1. Looking to increase conversions? Adding video to a landing page can bump your conversion rate by increase conversions by 80% or more. Source

  2. The estimated growth of drones use in the U.S. is estimated to grow from 110,000 to 450,000 by 2022, says the Federal Aviation Administration.  Source 2018

  3. To match the growth, the number of commercial drone pilots is projected to reach 300,000 by 2022. The total commercial drone population could exceed 600,000 in the early 2020s.  Source 2018

  4. Did you know as of December 2015, all small drone operators (drones weighing 0.55 pounds-55 pounds) must be registered with the Federal Aviation Administration. Source

  5. Additionally, the FAA’s regulations stipulate anyone using a drone of commercial purposes (like marketing real estate) must have a remote pilot certificate with a Small UAS rating. Source

  6. Some drones can be controlled from your smartphone. Check it out: Source

  7. Drone usage has grown 118 percent in the real estate industry. Construction industry adoption has grown 239 percent. Source

  8. A 2016 National Association of Realtors Survey found 20 percent of real estate agents not using drones say they plan to in the future. Source

  9. The DNA of CRE survey said 41 percent of real estate professionals plan to adopt drone video in 2018. Source

Drone-captured videos are less expensive than hiring a helicopter or airplane to capture your footage. The drones’ mobility means pilots can capture some stunning camera angles and impressive panoramas not possible by these traditional methods.

The Content Funnel offers drone photography to help clients capture video and photos that enhance the story of a particular location. It’s just one of the many services we’re proud to offer the commercial real estate industry.

Need help with your social media strategy?

Contact Amanda@thecontentfunnel.com to learn more. We manage some of the BIGGEST brand’s social media in CRE and more importantly WE GET RESULTS. Can I get an AMEN!?

If you are interested in booking Sarah Malcolm as a speaker feel free to reach out directly at Sarah@thenewsfunnel.com.

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