5 Tools to Launch a Great Real Estate Marketing Program on a Limited Budget

It's never been easier or required so little investment to launch and manage a killer real estate Content Marketing program. There are endless tools to create an engaging campaign that enables real estate companies to maintain high market visibility and direct communication with their target audience.

Using the tools below, a company of any size, in any sector of the industry, can create a great real estate Content Marketing program on a limited budget.

Blog hosting

Whether you choose to have a separate content site like JLL Realviews or CBRE Blueprint, or add your blog to your company website, you will need a place for people to come visit and consume your content. Wordpress and Squarespace are great places to start when building a blog. Both have easy-to-work-with templates and are extremely affordable starting at just $8 a month.

Content creation

Writing content is either FREE because you do it yourself or can be extremely cost effective if you outsource it (there are many writing and management services available starting at just $150).

Another effective way to get free content is to get your coworkers involved!  It’s a great way to to fill up your content calendar.*  You can also encourage guest bloggers to contribute to your blog or do a guest blog exchange. Again, all at no cost!

*You can download our free editorial calendar here 

Automated social sharing

Make sure you use social media and platforms to maximize your sharing potential. Hootsuite is a social media management tool that organizes the content you share across your different networks. You can schedule, monitor and view reports...for free!


It’s necessary to monitor and analyze your content to see what’s performing well and what’s not. Google Analytics is a great (FREE!) tool that you use to track important metrics including pageviews, time spent on site, bounce rate and more.

Email Marketing

If you are creating great content, your followers will want to come back for more. By adding an email capture form to your blog (like this free one from Privy), you can start building a list of users who want to be alerted each time you publish new content. You can use an email marketing service, like MailChimp, where you can set up an RSS-based email that will send automatically when you post a new blog. And MailChimp is FREE if you have less than 2,000 subscribers!

Lindsey Imperatore