5 Tips to Optimize Your Blog for Mobile Devices

Announcing the number one reading device: cell phones! According to Pew Research Center, 90% of U.S. adults owned a cell phone in 2014. The use of smartphones and tablets as the primary source of reading material is growing. Just three years ago over a third of Internet users went online exclusively on their phones while 60% of users used their cell phone to access the Internet at some point in the day.

Photo Credit:  Johan Larsson

Photo Credit: Johan Larsson

Mobile design is inherently different from desktop design. Screens are smaller and interactive. Users are on the move and access the web seeking specific information, like a store’s customer reviews or something to read while they wait. Optimize your blog for mobile devices to keep customers delighted with your user experience.

1) Stick to Layout Basics

Forget crowding the screen with content. Simplify your layout and think big. Select large text for easy reading on small screens. Use quality images that are easy to view but load quickly. Design menus, buttons and calls-to-action that can be tapped easily with a finger.

2) Break Up Text

Most mobile users are skimming for the information they need. Help them find it by breaking up text into sections. Use subheaders, bulleted or numbered lists, and bolded text for key information.

3) Reduce the number of pages

A one-page website it more efficient for mobile as users can scroll to find what they need. Dump the format of publishing all text on one page. Create a blog landing page that highlights the title, pair with a related image, and write a 1-2 sentence summary of each post. It’s even better if blog teasers continue to load as readers scroll further down into content.

4) Keep Forms Simple

Have a subscribe form to capture user information? Make it easy to complete. Gather only the information you need, like a name and email address, since typing on a mobile screen isn’t as easy as desktop keyboard.

5) Use a Responsive Design Template

A responsive template will automatically adjust the layout based on the user’s screen size. Forget designing for a tablet versus a desktop versus an Android. The instant customization is a huge time-saver for bloggers concerned about content’s appearance on mobile.

Figuring out how to navigate on tiny buttons or constant scrolling back and forth to read zoomed-in text turn off mobile readers. Expect to use of mobile to continue increasing and search engines are taking notice by moving to prioritize mobile content. Stay ahead of the curve with a mobile friendly blog that lets readers focus on content.


Lindsey ImperatoreComment