11 Fun Facts About Visuals in Branding
By Amanda Bowen, Director of Business Development at The Content Funnel
When it comes to choosing color palettes, people tend to fall into two groups. You either love finding complementary colors that bring out the best in your brand, or debates over crimson red versus berry red make you want to tear your hair out.
The visual elements behind your brand are pretty important. To prove that, we’ve sourced some interesting facts about the importance of colors and graphic imagery in a brand message.
#1- People need to have 5 to 7 brand impressions before they will remember your brand. Source
#2- The human brain processes images 60,000 times faster than text. Source
#4- Consistency matters. Brands are 3 to 4 times more likely to experience brand visibility when they have consistent presentation. Source
#5- People make a subconscious judgment about a product within 90 seconds of their first view, and 62-90 percent of that judgment is based on color alone! Source
#6- The human brain forms first impressions within 50 milliseconds. Source
#7- Color increases brand recognition by up to 80%. Source
#8- More proof visuals matter: Unhelpful product photos caused 54 percent of U.S. consumers to delay or withdraw purchasing decisions. Source
#9- In 2016, Social Media Examiner found “37 percent of marketers said visual marketing was the most important form of their brand’s content production scheme, coming in second behind blogging at 38 percent.” Source
#10- The overall brand aesthetics caused 52% of shoppers to not return. Source
#11- HubSpot ran a CTA button color test and found ”a red CTA button outperformed a green CTA button by 21%.” Source
These visual choices in marketing matter so much, industry professionals have conducted studies on color psychology and purchasing decisions. If you’re mired in a visual branding battle between canary yellow and navy blue, check out what the colors say about your brand.
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