Sarah Malcolm’s Top #CREinfluencer List

As you know, I love to write about social media trends and topics. However, once in a while I like to change things up and reflect on the things I have learned and the people who have inspired me along the way. I want to thank those who have been a crucial part of my journey, who continue to motivate and encourage me and who are powerhouses in the industry! For those reasons, this influencer list is near and dear to my heart. It’s really a shout out to those who I look up to in the CRE industry. There are many more, but I promise to shout you all out in my next influencer list.

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What You Know About SEO Might Be Fiction: 7 Myths Busted by Sarah Malcolm

We carry things we believe to be true about content marketing. The problem is the content landscape is changing, so these beliefs aren’t necessarily true any more. For instance, a content professional might believe that long-tail-keywords are essential for ranking high. This is a search engine optimization (SEO) myth. Let’s shine some light on other SEO myths and the reality.

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Moving From Web Traffic to Actionable Leads by Sarah Malcolm

Every business has a website. But not all websites are created equal. Some are so knock-your-socks-off engaging your just can't stop clicking. Others are so disorganized you can't get it off the screen fast enough. We all know it's true--good content has the power to pull people into your business. It helps boost your search engine optimization and help you build a solid reputation. Most importantly, it has the potential to convert visitors into qualified leads. Here are the three necessary steps every CRE business should take to turn their clickers into clients.

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Is Your Website Mobile Friendly? By Sarah Malcolm

Just because you can search the web on your phone doesn’t mean that all sites can be searched efficiently on your phone. Today smartphones are more popular than ever before, and they are used for literally everything at this point. Optimizing your business's website for mobile viewing isn’t just a little trend or bonus. It has become an absolute must these days.

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#KeepingCRESocial by Sarah Malcolm: Did I Do That? 4 Social Media Blunders to Avoid

Even the politest of us has suffered foot-in-mouth syndrome: the embarrassing situation when we say the wrong thing at the wrong time. Many faux pas are unintentional mishaps arising from a lack of information. Social media blunders magnify the problem. You can’t delete social mistakes, but you can make Miss Manners proud of your social branding. Your followers will thank you.

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Email Marketing 101 by Sarah Malcolm

An email is a valuable tool to reach leads and prospects, especially in the commercial real estate industry. For realtors, it’s critical to stay in touch with people and remind them on a regular basis of your expertise. Consistent marketing keeps you in the front of clients' minds when they are ready to use your service.

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Benefits of Hosting Community Events by Sarah Malcolm

As real estate professionals, it’s essential to have an active role in the community. So, it's always good to host events that show our support for the neighborhoods you know and love. What better way to show appreciation for the community by hosting an event to support a cause that benefits the local area. Hosting, or even sponsoring, an event is an excellent way to connect with neighbors, demonstrate your company's strong culture, and establish strong relationships with your team.

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