Can Your Audience Read Your Blogs?

With a title like that, you may be wondering the angle of this blog. Simple: not all written content is as easy to read as others. Researched search engine optimization, and you should come across the concept of “readability” as a part of SEO. “Readability” measures how well your general audience understands your writing. A complex concept with industry jargon, like a high-level SEO guide, wouldn’t be as easy to read as a blog listing the top retail centers.

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Lindsey ImperatoreComment
#KeepingCRESocial by Sarah Malcolm: You Need a Social Strategy to Stay Top-of-Mind for the New Year

December is a tough month. Businesses start to “wrap up” activity for the year. Many service industries see a drop in spending as some fiscal years close. The demands on people’s personal lives make focusing on work challenging. Even as activities wind down, people and businesses are thinking forward to next year’s goals. It’s never too soon to think about 2019 and how can social media keep your brand top of mind on January 1.

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It’s the Most Wonderful Blogs of the Year!

The holiday season is the perfect time for reflection. A lot can happen in 12 months. Think about the social news that dominated the year: Facebook data scandals contribute to the platform losing its luster, Twitter doubled its character limit, Instagram is rising to the top. And how about in commercial real estate? WeWork has received billions more in funding, more big-box retailers have shuttered doors, and industrial real estate generally continues to perform well. Combine the two, and there is a staggering amount of news to follow.

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Lindsey ImperatoreComment
#KeepingCRESocial by Sarah Malcolm: What’s the Best Way to Showcase Images on Facebook?

Facebook delivers variety when it comes to visually marketing our content. Knowing that people are visual, we have an array of options to upload our best photography or videos. What can you do to optimize the reach of these images on Facebook? Here, we’ll cover the different options, their advantages, and give examples of what you could do with it.

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Guest Post by Cherilyn Kawa Megill: Instagram for B2B... Six Best Practices

Instagram currently has more than 800 million users on a monthly basis, making it a huge platform of opportunity for B2B brands. Although you make think that your company or brand isn’t relevant on this platform, there are thousands of companies and brands using Instagram to bring awareness to their services and products, engage with their audience and to attract new clients and customers.

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Lindsey ImperatoreComment
Meet the CREators: Eddie Gonzalez

Our Meet the CREators series focuses on individuals in the commercial real estate space crushing social media and blogging. They are leaders not necessarily because of the number of likes, although their work often has a loyal following. To truly be a CREator means delivering consistent, creative content that dominates their niche.

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Lindsey ImperatoreComment
#KeepingCRESocial by Sarah Malcolm: 6 Mistakes Beginners Make in their Social Media Marketing

As a parent, I know it’s tempting to do it all. If I’ve learned anything from working in social media, it’s that we need a plan. When we try to do everything at once, some critical piece will end up falling behind. For startups tackling a field as massive and complex as social media, you need to thoughtfully research the best steps to take as a newbie. Take our advice and avoid these mistakes.

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#KeepingCRESocial by Sarah Malcolm: Leveraging Social Media to Make a Real World Impression... Tips for CREtech NY and ICSC NY Deal Making

December is such a huge month in the commercial real estate world! Two huge events are simultaneously taking place in New York City. CREtech’s New York Venture Conference December 6 is the largest event of our year-long programming schedule delivering the best in CRE technology. Then the International Council of Shopping Centers has its annual New York Deal Making event December 4-6. With all the chatter around these two events, how can you get noticed?

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Save Room for Our Latest Partnership

The Plymouth colonists and Wampanoag Native Americans first gathered to celebrate the autumnal harvest nearly 400 years ago. The colonies continued to host days of giving thanks until President Abraham Lincoln made Thanksgiving Day a national holiday in 1863. Each year, we gather with family and friends to celebrate the fruits of our labor.

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Lindsey ImperatoreComment
#KeepingCRESocial by Sarah Malcolm: Social Media Helps Tenants Stick to You

A recent conversation with an industry professional inspired me to think about how social media and blogging can help property managers and owners get their tenants to stay. “Stickiness” tends to be a retail concept, but the idea applies to multifamily and office properties, too. Keeping the tenants you have is more cost efficient than finding new ones. Loyal tenants build the foundation of a successful commercial property.

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Bring Your Blog Back to Life!

We want results. Every marketing action aims to drive the bottom line. When a blog isn’t performing up to snuff, it’s easy to want to cut it from your marketing strategy. Why waste the time if it’s dying? Let’s take a look at some of the mistakes bloggers make that cause blogs to wither away.

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Lindsey ImperatoreComment
#KeepingCRESocial by Sarah Malcolm: 4 Reasons Why Instagram Is Increasingly Popular

Over 700 million people now use Instagram, the visual sharing platform. No wonder more CRE companies are looking at Instagram to engage with their audiences! Today, Instagram ranks highly for overall engagement among industry professionals. One professional predicts Instagram usage will overtake Facebook by 2020. Why is Instagram getting all the buzz?

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Over My Cold, Hard Facts

The fairytale goes like this: an expert starts blogging. People read it, love it, share it. Soon, invites for guest speaking gigs roll in. New clients contact you interested in conducting business, citing your blog. Brand awareness is constantly building, proven by increasing web traffic. Your brand goes from a “who?” to a “whoa, that’s so-and-so.”

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#KeepingCRESocial by Sarah Malcolm: Your Prescription For Social Media Content Fatigue

Do you ever feel overwhelmed by the work involved in social media marketing? It’s no wonder: in one Internet minute last year, Instagram saw 46,200 posts uploaded, Twitter received 452,000 tweets, and Google handled 3.5 million search queries. Content marketers feel the pressure to deliver real results in a crowded industry. We’re swarming with Insights and Analytics and content ideas all in the name of proving results. Social media content fatigue is real, but you can recover. How?

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