Visit with the Ghosts of Content Marketing Future

If fortune-telling were easy, everyone would be a lottery winner. Alas, all we can do is read the current trends, keep an eye on research, and make educated guesses. For example, we had a feeling live streaming social video was coming from moves Facebook made. What do we think is coming in the near future for social media marketing and blogging?

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Lindsey ImperatoreComment
Why Content Marketing is So Hard

It’s social media, not rocket science! On the surface, attracting customers through social media, email, and blogging may not seem as complicated as designing a building. But sometimes, it feels like you need an engineering degree. You clicked on this article. You’ve realized content marketing not as simple as posting on Facebook or writing a blog.

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Lindsey ImperatoreComment
Nine Companies Crushing the Brand

The other day I saw this social media advertisement out of Scotland that blew my kilt away. It’s hilarious and memorable on many levels. The team behind it: brilliant! It made me start thinking about what other companies are knocking their branding out of the park. We can learn about branding from others we admire. Here are a few companies and people, inside and outside the CRE industry, who are on-point with their branding skills.

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Lindsey ImperatoreComment
The BOYS Club… Sooooo Where The Girls Club At?

I first want to give the “BOYS” a shout out. As a Mom of 3 boys I have nothing but love for you guys.  Let me start with our CEO and my partner Michael Beckerman. He recently wrote a blog, Lack of Diversity in CREtech. My Failure. My Pledge. If you haven’t read it, I highly suggest you do. It’s an open letter pledging his support and commitment to expanding diversity in tech. Truly amazing. And he has been living by this pledge for years. It’s not because this is a trendy topic. He is legit leading this movement and 100% committed.

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5 Reliable Sources To Learn About Analytics

Don’t be bogged down by analytics! Understanding your social media performance is essential to fine-tuning a winning strategy. What if you need a deeper understanding of your social performance metrics? Any of these five sources offer website analytics education for your social media marketing work with materials targeted to all levels of familiarity.

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Lindsey ImperatoreComment
The Right Recipe for Branding Success

If no two social strategies are the same, then no two branding strategies should be alike, right? Well, kind of. While your actual brand absolutely should be unique from everyone else on the market, the steps to get arrive at a cohesive, individual brand are rather the same. The most successful brands have one special ingredient in common: their brand is about the people. Follow these steps and you’ll see why.

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Lindsey ImperatoreComment
Meet the CREators: Jon Schultz

Our Meet the CREators series focuses on individuals in the commercial real estate space crushing social media and blogging. They are leaders not necessarily because of the number of likes, although their work often has a loyal following. To truly be a CREator means delivering consistent, creative content that dominates their niche.

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Lindsey ImperatoreComment
#KeepingCRESocial by Sarah Malcolm: Shh! Your Audience is Talking. Are You Listening?

Not getting the social media and blogging results you want? Do you know why? The problems behind failing campaigns likely lie in a lack of knowledge about the target audience and what they really want. Good news! You don’t need to assemble a focus group every quarter and ask questions. Your audience is talking to you right now–if you know where to go. How can you tune into what they’re saying?

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Guest Post by Cherilyn Kawa Megill: The Marriage of Traditional and Digital Marketing... Why it Works

Technology seems to be taking over every aspect of marketing, making many marketers believe that online marketing is the only way to succeed. Social media campaigns, website banner ads, and digital newsletters can result in more measurable results, but the truth is traditional marketing still has plenty of leverage —simply because many people are not exclusively online. My confession here - I am one of those people that enjoys reading the morning newspaper with my breakfast.

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