Top 19 CRE Companies on Instagram 2018

The cliché goes, “a picture worth a thousand words,” but on Instagram, a photo might be worth a million. The platform’s engagement is growing like crazy and CRE companies have taken notice. The following companies demonstrate a knack for Instagram. Their creative imagery resonates with their audiences. Whether quirky, serious, inspirational, or stunning: CRE content marketers are doing it all with photography, clever captions, and owned hashtags.

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7 Tips to Go Big with Microblogs by Sarah Malcolm

Move over, ebook: let’s make room for the microblog! Not everything about your written content strategy needs to be extended, well-researched white papers. Microblogs are “short and sweet” content, ala 250 words or less. Think of platforms like Twitter or Tumblr. Some content marketers have produced results using microblogs.

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12 Shocking Facts About Blogging by Sarah Malcolm

We talk about blogging benefits all the time. Well-planned and executed blogs build content opportunities and organic traffic. Blogs come as long and short, video and text, how-tos and lists. We’ve dug through the research on blogging to present these lesser known interesting statistics about blogging and its effectiveness.

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Change Your Content Game This NAI Convention

What does it take to be a social media game changer? A bag packed with sunblock and chapstick? Those supplies might work for content marketing professionals attending the 2018 Nai Convention. How so? Sign up for the #NAIgamechanger session on Wednesday, Sept 26th from 9:45am – 11am. Lead by Sarah Malcolm, COO of The Content Funnel and Kevin Green, Head of Marketing at RealMassive, the #NAIgamechanger workshop is jam-packed with goodies to reshape your content marketing plan.

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Announcing the Best of the Best: 2018 #REMAS Winners

To be a #REMAS winner requires skill, creativity, and results. This year’s crop of winners rose to the challenge and delivered more world-class examples of content marketing. The annual real estate marketing competition was open to all individuals, companies, and organizations involved in producing any digital Content Marketing for internal or external audiences.

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#KeepingCRESocial by Sarah Malcolm: Did You Know Your Audience Has a Twin?

Identical twins are fascinating. Physically sharing genetic material, environmental factors still cause differences. One twin may be a social butterfly while the other is an introvert. Somewhere out there, your social media audience has its twin. These small differences in preferences can have big results for your social strategy. Facebook’s Lookalike Audience feature helps find your long-lost twins. Lookalike Audiences optimize your social media targeting and convert more leads in the process.

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Sarah Malcolm’s Top #CREinfluencer List

As you know, I love to write about social media trends and topics. However, once in a while I like to change things up and reflect on the things I have learned and the people who have inspired me along the way. I want to thank those who have been a crucial part of my journey, who continue to motivate and encourage me and who are powerhouses in the industry! For those reasons, this influencer list is near and dear to my heart. It’s really a shout out to those who I look up to in the CRE industry. There are many more, but I promise to shout you all out in my next influencer list.

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What You Know About SEO Might Be Fiction: 7 Myths Busted by Sarah Malcolm

We carry things we believe to be true about content marketing. The problem is the content landscape is changing, so these beliefs aren’t necessarily true any more. For instance, a content professional might believe that long-tail-keywords are essential for ranking high. This is a search engine optimization (SEO) myth. Let’s shine some light on other SEO myths and the reality.

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Moving From Web Traffic to Actionable Leads by Sarah Malcolm

Every business has a website. But not all websites are created equal. Some are so knock-your-socks-off engaging your just can't stop clicking. Others are so disorganized you can't get it off the screen fast enough. We all know it's true--good content has the power to pull people into your business. It helps boost your search engine optimization and help you build a solid reputation. Most importantly, it has the potential to convert visitors into qualified leads. Here are the three necessary steps every CRE business should take to turn their clickers into clients.

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Is Your Website Mobile Friendly? By Sarah Malcolm

Just because you can search the web on your phone doesn’t mean that all sites can be searched efficiently on your phone. Today smartphones are more popular than ever before, and they are used for literally everything at this point. Optimizing your business's website for mobile viewing isn’t just a little trend or bonus. It has become an absolute must these days.

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#KeepingCRESocial by Sarah Malcolm: Did I Do That? 4 Social Media Blunders to Avoid

Even the politest of us has suffered foot-in-mouth syndrome: the embarrassing situation when we say the wrong thing at the wrong time. Many faux pas are unintentional mishaps arising from a lack of information. Social media blunders magnify the problem. You can’t delete social mistakes, but you can make Miss Manners proud of your social branding. Your followers will thank you.

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