9 Facts About Drone Video Marketing by Sarah Malcolm

Aerial videography can definitely deliver a "wow" factor when marketing commercial real estate. We’ve seen some cool videos deploying drones to capture the scale of a new development and retail complexes. If you’re considering using drone video as part of your marketing strategy, you’re not alone! Drone usage is on the uptick. Check out these statistics about using drones for video marketing.

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#KeepingCRESocial by Sarah Malcolm: Lookbooks Aren't Just for Models... Advice For a Killer Social Style Guide

Looks may be superficial, but for business, it’s the first engagement someone will have with your brand. Marketing without cohesion screams disorganization, and that’s not a the company most services want to engage with. A social media style guide is the go-to source for your team to create profiles and content that enhances your brand message, whether it’s a Snapchat or a white paper.

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#KeepingCRESocial by Sarah Malcolm: How to Be a Social Media Lead-Generating Machine

Referrals are not the only way to gain business. Think of the names in commercial real estate you know. How many names are not people you’ve personally met? That’s okay! Around 40% of people spend more time socializing via social media than face-to-face chats. This underscores the importance social media plays in every aspect of your business, including winning more business!

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Top 19 CRE Companies on Instagram 2018

The cliché goes, “a picture worth a thousand words,” but on Instagram, a photo might be worth a million. The platform’s engagement is growing like crazy and CRE companies have taken notice. The following companies demonstrate a knack for Instagram. Their creative imagery resonates with their audiences. Whether quirky, serious, inspirational, or stunning: CRE content marketers are doing it all with photography, clever captions, and owned hashtags.

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7 Tips to Go Big with Microblogs by Sarah Malcolm

Move over, ebook: let’s make room for the microblog! Not everything about your written content strategy needs to be extended, well-researched white papers. Microblogs are “short and sweet” content, ala 250 words or less. Think of platforms like Twitter or Tumblr. Some content marketers have produced results using microblogs.

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12 Shocking Facts About Blogging by Sarah Malcolm

We talk about blogging benefits all the time. Well-planned and executed blogs build content opportunities and organic traffic. Blogs come as long and short, video and text, how-tos and lists. We’ve dug through the research on blogging to present these lesser known interesting statistics about blogging and its effectiveness.

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Change Your Content Game This NAI Convention

What does it take to be a social media game changer? A bag packed with sunblock and chapstick? Those supplies might work for content marketing professionals attending the 2018 Nai Convention. How so? Sign up for the #NAIgamechanger session on Wednesday, Sept 26th from 9:45am – 11am. Lead by Sarah Malcolm, COO of The Content Funnel and Kevin Green, Head of Marketing at RealMassive, the #NAIgamechanger workshop is jam-packed with goodies to reshape your content marketing plan.

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Announcing the Best of the Best: 2018 #REMAS Winners

To be a #REMAS winner requires skill, creativity, and results. This year’s crop of winners rose to the challenge and delivered more world-class examples of content marketing. The annual real estate marketing competition was open to all individuals, companies, and organizations involved in producing any digital Content Marketing for internal or external audiences.

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