Meet the CREators: Natalie Wainwright

Our Meet the CREators series focuses on individuals in the commercial real estate space crushing social media and blogging. They are leaders not necessarily because of the number of likes, although their work often has a loyal following. To truly be a CREator means delivering consistent, creative content that dominates their niche.

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Break the Funnel: Bring on the Wheel

Sales funnels, marketing funnels. Love them, hate them, they’ve been part of the industry lexicon for decades. Even we have talked about creating content that “moves clients through the sales/marketing funnel.” But is the funnel the most accurate representation of how we engage the modern business or customer?

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What Can Ebooks and White Papers Do for Your Brand?

Does it seem like every email is asking you to download an exclusive ebook? There’s a reason ebooks and white papers are all the rage these days. This type of content can benefit your brand. Before you decide an ebook or white paper is what you need, make sure you know their differences, advantages, and how they work to nurture brand awareness.

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Align Your CRE Marketing Goals with the Right Social Content

Never fear the goal! It’s how we measure the efforts behind our social media, blogging, emails, and other online lead-generating tactics. We know setting goals challenge some, especially in a vast field like content marketing. And once you’ve set these goals, what tactics will help you achieve your objectives?  Let’s align common commercial real estate goals with the right content strategies to support the goal.

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Do You Recognize my Brand Authority?

What do you need to be a leading authority in your field? A post-doctorate and massive student loan debt? Ten years of proven revenue? Not necessarily. When it comes to branding, “brand authority” boils down to trust and reputation. Content marketing through social media, blogging, and other tools are essential to building this trust, reputation, and your market authority.

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Spotlighting Women’s Contributions to Information Technology

Coinciding with Women’s History Month is the 2019 Women in IT New York Summit and Women in IT Awards, launched by Bonhill Group. The information technology field is making strides towards inclusivity, yet the percentage of global female IT leaders remains at 9 percent. According to Small Business Trends, women make up half of the U.S. workforce, but less than 20 percent of the tech jobs.

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Meet the CREators: Dalia Strum

Our Meet the CREators series focuses on individuals in the commercial real estate space crushing social media and blogging. They are leaders not necessarily because of the number of likes, although their work often has a loyal following. To truly be a CREator means delivering consistent, creative content that dominates their niche.

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Let them Speak! Introducing the Speaker Bureau

A memorable conference is rooted in memorable speakers, but everyone has suffered through a keynote delivered by a speaker with the personality of Ben Stein. But with all the engaging, innovative people in the commercial real estate industry, every industry event can find an influencer to deliver insights with pizzazz. Need proof? The Speaker Bureau is a database with motivational speakers addressing every facet of the CRE industry.

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Drive and Scale Your Marketing with Data

Content marketing is how companies drive awareness and educate consumers about their product benefits. Virtual reality and augmented reality is an area still new to the commercial real estate industry and general public. More work needs to be done to educate brokers, service providers, and consumers about the benefits of VR/AR technology and its applications.

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Real Estate and LinkedIn: The Perfect Match?

During research for an upcoming report from The Content Funnel, our team noticed something. While what social media platforms we use is scattered across commercial real estate professionals and their service providers, nearly all social users have LinkedIn account. In fact, of the 160 companies or individuals we looked at, only ONE did not have a LinkedIn profile. Clearly, LinkedIn is a must-have for the real estate professional. Why is LinkedIn’s usage so profound in our industry?

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