Cross Your T’s for the Top Commercial Real Estate Editors and Reporters

On the Emmys or Oscars, it’s always the actors, actresses, and directors shining in the spotlight. Sometimes we forget about the hundreds of people behind the scenes working to making those public faces shine: the costumers, makeup artists, lighting, set design, et al. Editors and reporters have a similar role. Reporters piece together the details and data to find engaging stories. The best editors take these stories and thinking about how to please readers and viewers through better text and visual composition. There’s more strategy than you’d think behind every piece of content you read.

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Highlights from the 2018 DNA of #CRE

We look forward to the new DNA of #CRE survey results every year. This survey is a partnership between Buildout and theBrokerList. Respondents are commercial real estate brokers and marketers. Results reveal how they are doing their jobs, the tools they use, and the challenges they're facing. Anything that gives insights into the machinery of our industry is helpful for seeing trending and comparing your work to others.

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3 Tips for Building Your Brand on LinkedIn

Did you know that LinkedIn is responsible for over half of all social traffic to business-to-business websites and blogs? Whether you’re a commercial real estate agent or a CRE service provider, don't neglect the importance of LinkedIn in your social marketing efforts. Real estate and LinkedIn are ideal partners. With the right strategy, you can use its algorithm in your favor to attract the right audience.

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Meet the CREators: Coy Davidson

Our Meet the CREators series focuses on individuals in the commercial real estate space crushing social media and blogging. They are leaders not necessarily because of the number of likes, although their work often has a loyal following. To truly be a CREator means delivering consistent, creative content that dominates their niche.

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Q&A with Ofo Ezeugwu, CEO of Whose Your Landlord, on Corporate Housing Workshops

Meet Whose Your Landlord (WYL), a service on a mission to empower and inform the rental community. Co-founded by CEO Ofo Ezeugwu, WYL was called “The MVP of Landlord Review Sites” by ApartmentTherapy.com. The company is committed to creating a community and dialogue between renters and landlords. We recently spoke with Ezeugwu about how WYL is taking what they’ve learned from the rental community to help home providers improve the rental experience with their new Corporate Housing Workshops.

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The Content is Your Business PODCAST! Featuring our COO Sarah Malcolm

How do you create content that is useful in marketing in away that is unique and specific to an industry? Much of it has to do with coming from an authentic space, and focusing on the person or business, and not the topic or title. In this MouthMedia podcast from the series “Content is Your Business”, our COO, Sarah Malcolm joins hosts Natasha Cholerton Brown, COO of Clippn, Amber Mundinger, COO & Head of Strategic Partnerships at Artists Den, and Dalia Strum, Founder of RethinkConnect.

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Guest Post by Mike Perrone: Get Real ROI on Guest WiFi

Consumers view connectivity as a right, not a privilege and Wi-FI and connectivity are basic commodities at this point. So, knowing this, how can a company investing in this technology (guest WiFi) measure its return on investment? Too many companies set out without a clear business case for Wi-Fi and then struggle to measure its return on investment and other associated costs like helpdesk personnel, licensing fees, etc.

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A Commercial Real Estate Professional’s Guide to Social Media Marketing. Part 3: Managing the Workflow

Our commercial real estate guide to social media marketing is a four-part series designed to help real estate agents and brokers launch their social media efforts on the right foot. The right social media strategies push traffic to your website, build brand recognition, offer ways to interact with customers, and generate more leads.

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Your Branding Impacts Your Hiring Process

Here is a classic chicken and egg rhetorical question for you:  which comes first, the right employees or the right culture? You need the right employees to build the right culture, but you also need the right culture to attract the right employees. A branding strategy defines your company culture. This helps you hire the right people who will support and build your company.

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A Commercial Real Estate Professional’s Guide to Social Media Marketing. Part 2: Planning Content

Wouldn’t it be great if amazing content just fell from the sky? In the real world, crafting incredible original content requires more than luck. Social media requires managers to stay responsive to the ever-changing trends while doing the down-and-dirty work behind crafting original messages. Even content curation doesn’t drop in a social media manager’s lap; it requires ongoing searching through news and social to find stand-out content.

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How Branding Can Keep You Out of Trouble

Branding’s intent is to clarify your values and how you communicate these values to a specific audience. Would you buy a product named “Bite the Wax Tadpole?” How about one with the slogan, “It won’t leak in your pocket and make you pregnant?” Yes, these are real examples of branding gone wrong–see more here. (By the way, “Bite the Wax Tadpole” was from Coca-Cola.)

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The RECon Panel Not to Miss: Your Social Media in The Era of Content

Are you feeling frustrated with Facebook’s ever-changing algorithms? Is your social media marketing not giving you the results you expected? Listen to four of real estate’s expert minds tackle the challenges we all face today in our content-driven social landscape. Your Social Media in the Era of Content is the RECon panel that could change the direction of your social media and content strategy.

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