Aerial videography can definitely deliver a "wow" factor when marketing commercial real estate. We’ve seen some cool videos deploying drones to capture the scale of a new development and retail complexes. If you’re considering using drone video as part of your marketing strategy, you’re not alone! Drone usage is on the uptick. Check out these statistics about using drones for video marketing.
Looks may be superficial, but for business, it’s the first engagement someone will have with your brand. Marketing without cohesion screams disorganization, and that’s not a the company most services want to engage with. A social media style guide is the go-to source for your team to create profiles and content that enhances your brand message, whether it’s a Snapchat or a white paper.
Whether you're new to content marketing or looking to up your game, keep learning. There is always something new emerging: a platform, a feature, an audience...you get the picture. What are the most important tidbits to know about the face of content marketing today?
Write a whitepaper, they said. It’ll generate a ton of traffic, they said. It’s a winning strategy, they said. Newsflash: You can't write a white paper and expect a miracle of traffic. They’re not for every brand. And if you do choose to tackle a whitepaper, they still need content marketing best practices. Before you starting typing, consider:
Who is more important: the customer you don’t have or the customer you do have? Even though we invest tons of marketing power in reaching new potential customers, the data makes a case to invest more into the customer you’ve already won over.
Success does not share definitions between people or companies. That’s why your content marketing plan must define clear, measurable goals. These goals align with the individual brand’s goals. Understanding what content marketing will achieve for the brand determines the metrics you will track to determine if your plan is working.
Oh, no! Someone left your commercial real estate business a scathing review online. One star! Has the metaphoric asteroid hit your business? Will customers suddenly flock away? Let’s get real. Yes, what people say online about your business matters to building a solid brand reputation. Shocker: the bad feedback can be just as important as the good.
Referrals are not the only way to gain business. Think of the names in commercial real estate you know. How many names are not people you’ve personally met? That’s okay! Around 40% of people spend more time socializing via social media than face-to-face chats. This underscores the importance social media plays in every aspect of your business, including winning more business!
Content marketers struggle to find the right middle ground for email promotion. You don’t want to flood inboxes, but too few emails result in underperforming campaigns. Unfortunately, there’s no single answer to determine the right number of emails to send. Why?
At The Content Funnel, we’re always keeping a sharp eye for new opportunities to promote commercial real estate marketing. We’re thrilled to announce a new partnership that will streamline how CRE professionals handle their marketing. Our joint venture with SharpLaunch will deliver the end-to-end sales marketing experience we tout so often in our content.
The cliché goes, “a picture worth a thousand words,” but on Instagram, a photo might be worth a million. The platform’s engagement is growing like crazy and CRE companies have taken notice. The following companies demonstrate a knack for Instagram. Their creative imagery resonates with their audiences. Whether quirky, serious, inspirational, or stunning: CRE content marketers are doing it all with photography, clever captions, and owned hashtags.
The secret might be getting out. A recent report from Salesforce shows content marketers are using data tools more than ever before. The push to prove content marketing’s value means we have adopted a number of tools to optimize our work. The smart content marketers use data to drive decision-making.
Storytelling is the marketing buzzword of the moment. But in business, the stories keep changing. Unpack each chapter as it happens using social media. It's up to you to craft the compelling narrative that keeps the audience hooked.
Move over, ebook: let’s make room for the microblog! Not everything about your written content strategy needs to be extended, well-researched white papers. Microblogs are “short and sweet” content, ala 250 words or less. Think of platforms like Twitter or Tumblr. Some content marketers have produced results using microblogs.
We talk about blogging benefits all the time. Well-planned and executed blogs build content opportunities and organic traffic. Blogs come as long and short, video and text, how-tos and lists. We’ve dug through the research on blogging to present these lesser known interesting statistics about blogging and its effectiveness.
What does it take to be a social media game changer? A bag packed with sunblock and chapstick? Those supplies might work for content marketing professionals attending the 2018 Nai Convention. How so? Sign up for the #NAIgamechanger session on Wednesday, Sept 26th from 9:45am – 11am. Lead by Sarah Malcolm, COO of The Content Funnel and Kevin Green, Head of Marketing at RealMassive, the #NAIgamechanger workshop is jam-packed with goodies to reshape your content marketing plan.
To be a #REMAS winner requires skill, creativity, and results. This year’s crop of winners rose to the challenge and delivered more world-class examples of content marketing. The annual real estate marketing competition was open to all individuals, companies, and organizations involved in producing any digital Content Marketing for internal or external audiences.
Recent social media scandals are leading the public to question the validity of the content they’re seeing on social media. This is good. We should always ask questions. That’s how we keep journalists accountable, find the real truths, and make informed judgments. This questioning applies to the businesses we work with, too.
Stop viewing LinkedIn as a hub for job seekers. The social media platform improves brand engagement and awareness because you're building credibility as the go-to source in your industry. Building awareness through LinkedIn isn't complicated.
Guest blogs spots arrive in various ways. Maybe your awesome networking skills paid off and someone asked you to contribute. Perhaps the site accepts guest blogs, or you’ve pitched the idea to someone you admire. Regardless of the how the guest post happened, be a good guest to take advantage of the opportunity.
It’s back-to-school time for the kids! While they may think learning happens from August to May, we content marketing professionals know learning never stops. Check out these great networking events where you can expand your social media marketing chops.
Email lists are alive. They are born, grow, and mature with a content marketing strategy. We’re proponents of building and nurturing email lists, but email lists can’t be neglected. Smart management delivers results. For that, you need to prune the dead subscribers.
Since our original blog, “17 Need to Know Stats For Content Marketing,” our industry has undergone disruptive changes. Live video rolled out across numerous social media platforms. Video email marketing is making headway. Once again, the content market is changing. Here’s the latest on statistics content marketers need to know about the changing landscape.
Identical twins are fascinating. Physically sharing genetic material, environmental factors still cause differences. One twin may be a social butterfly while the other is an introvert. Somewhere out there, your social media audience has its twin. These small differences in preferences can have big results for your social strategy. Facebook’s Lookalike Audience feature helps find your long-lost twins. Lookalike Audiences optimize your social media targeting and convert more leads in the process.
As you know, I love to write about social media trends and topics. However, once in a while I like to change things up and reflect on the things I have learned and the people who have inspired me along the way. I want to thank those who have been a crucial part of my journey, who continue to motivate and encourage me and who are powerhouses in the industry! For those reasons, this influencer list is near and dear to my heart. It’s really a shout out to those who I look up to in the CRE industry. There are many more, but I promise to shout you all out in my next influencer list.
We carry things we believe to be true about content marketing. The problem is the content landscape is changing, so these beliefs aren’t necessarily true any more. For instance, a content professional might believe that long-tail-keywords are essential for ranking high. This is a search engine optimization (SEO) myth. Let’s shine some light on other SEO myths and the reality.
“Owned” hashtags boost engagement and brand your business when used effectively. At The Content Funnel, we have several “owned” hashtags used to promote campaigns and events, like the #REMAS or our #SummerRefresh. What exactly does “owning” a hashtag mean? Can anyone purchase a hashtag for their promotions? Let’s take a look.
Every business has a website. But not all websites are created equal. Some are so knock-your-socks-off engaging your just can't stop clicking. Others are so disorganized you can't get it off the screen fast enough. We all know it's true--good content has the power to pull people into your business. It helps boost your search engine optimization and help you build a solid reputation. Most importantly, it has the potential to convert visitors into qualified leads. Here are the three necessary steps every CRE business should take to turn their clickers into clients.
Just because you can search the web on your phone doesn’t mean that all sites can be searched efficiently on your phone. Today smartphones are more popular than ever before, and they are used for literally everything at this point. Optimizing your business's website for mobile viewing isn’t just a little trend or bonus. It has become an absolute must these days.