We carry things we believe to be true about content marketing. The problem is the content landscape is changing, so these beliefs aren’t necessarily true any more. For instance, a content professional might believe that long-tail-keywords are essential for ranking high. This is a search engine optimization (SEO) myth. Let’s shine some light on other SEO myths and the reality.
“Owned” hashtags boost engagement and brand your business when used effectively. At The Content Funnel, we have several “owned” hashtags used to promote campaigns and events, like the #REMAS or our #SummerRefresh. What exactly does “owning” a hashtag mean? Can anyone purchase a hashtag for their promotions? Let’s take a look.
Every business has a website. But not all websites are created equal. Some are so knock-your-socks-off engaging your just can't stop clicking. Others are so disorganized you can't get it off the screen fast enough. We all know it's true--good content has the power to pull people into your business. It helps boost your search engine optimization and help you build a solid reputation. Most importantly, it has the potential to convert visitors into qualified leads. Here are the three necessary steps every CRE business should take to turn their clickers into clients.
Just because you can search the web on your phone doesn’t mean that all sites can be searched efficiently on your phone. Today smartphones are more popular than ever before, and they are used for literally everything at this point. Optimizing your business's website for mobile viewing isn’t just a little trend or bonus. It has become an absolute must these days.
Even the politest of us has suffered foot-in-mouth syndrome: the embarrassing situation when we say the wrong thing at the wrong time. Many faux pas are unintentional mishaps arising from a lack of information. Social media blunders magnify the problem. You can’t delete social mistakes, but you can make Miss Manners proud of your social branding. Your followers will thank you.
Nine out of ten consumers read and rely on online reviews. Seventy-two percent of consumers say positive reviews inspire trust in their local business. These numbers alone basically say that online reviews are everything. They have become the key metric in helping consumers evaluate a local market.
The name “stock photos” conjures some pretty stiff and stale images. The idea of using any of those cheese ball images in your marketing strategy is just crazy. Yes and no. There are very generic stock photos out there that would not work well for anybody’s business. However, when sued correctly, stock photos can really bring your ads, blogs posts, and content to life.
Everyone uses social media these days. It’s basically a requirement for business to have active accounts across all the major platforms. However, your company is still looking for ways to make your overall presence on social media stand out from the rest. Que Snapchat.
Facebook is not slowing down. So your company’s presence on the platform should be jogging along at the right pace keep up. But with just about every business putting themselves out there on the platform, how do you get your company to stand out? It’s all about the strategy, baby.
These days, live chat is relevant for all business owners. It is a way for clients to feel connected, able to ask questions and receive a response with time and precision. Here are reasons why it is so useful.
LinkedIn is the perfect place for some good ol' online business networking. If you are not taking advantage of this platform, take notes. We are about to tell you how to use your LinkedIn not only to build straight sales, but how to develop a network that will generate a considerable number of exciting opportunity for your business.
Have you ever had those times when you posted fantastic content that just had incredible results? When you nail it, you begin to wonder how you can replicate that success with all your other social media material.
Networking and real estate are like salt and pepper--they just go together. Knowing how to build rapport with others and how to relate to different types of people is vital when it comes to networking. There are many ways to break free from the classic business card exchange and leave a real impression.
An email is a valuable tool to reach leads and prospects, especially in the commercial real estate industry. For realtors, it’s critical to stay in touch with people and remind them on a regular basis of your expertise. Consistent marketing keeps you in the front of clients' minds when they are ready to use your service.
As real estate professionals, it’s essential to have an active role in the community. So, it's always good to host events that show our support for the neighborhoods you know and love. What better way to show appreciation for the community by hosting an event to support a cause that benefits the local area. Hosting, or even sponsoring, an event is an excellent way to connect with neighbors, demonstrate your company's strong culture, and establish strong relationships with your team.
In social media marketing, it's critical for companies to use the hashtag. It makes your content discoverable and allows you to view relevant material from other people and businesses. Here are five things you need to know to become an #expert at using hashtags.
The word controversial alone causes companies to cringe. They want their clients and prospects to associate positive feelings with their company, and they believe that touching any controversial topic will shatter all of this positivity they’ve worked hard to build. However, that just isn’t true.
With the constant innovation of technology, steady flow of content and evolving consumer behavior, it can be challenging to navigate the sea of marketing trends these days. We’ve got you covered. Here are the top five trends every commercial real estate company needs to know.
When the days are warmer and longer, everybody seems to struggle with the same problem--staying motivated during the workday. It’s something we can all understand. The summer months are slower, but that doesn’t mean they have to be less productive for your team. Take advantage of the downtime to recoup energy, reconsider strategies, and come up with fresh ideas for all four seasons! Here are five tips for staying engaged and productive this summer.
A world without emojis is a world we don’t want to be a part of. They are a fun shortcut to expressing an idea or emotion and have become an extension of human communication around the world. It’s understandable--these cute little characters really know how to drive a message home. From emails to your co-workers to company tweets, the possibilities are endless! Here are some tips for staying professional while using emojis in your CRE marketing campaign.
Current Status: The blogging scene is lit in every sector of real estate. Efforts to build and maintain strong personal brands and attract new clients have agents publishing blog content now more than ever before.
Everyone agent is anxious to start closing deals and turning over profits. But there are a few steps that come before you start raking in the dough. Let’s rewind and take a look at your social media strategy.