The cliché goes, “a picture worth a thousand words,” but on Instagram, a photo might be worth a million. The platform’s engagement is growing like crazy and CRE companies have taken notice. The following companies demonstrate a knack for Instagram. Their creative imagery resonates with their audiences. Whether quirky, serious, inspirational, or stunning: CRE content marketers are doing it all with photography, clever captions, and owned hashtags.
The secret might be getting out. A recent report from Salesforce shows content marketers are using data tools more than ever before. The push to prove content marketing’s value means we have adopted a number of tools to optimize our work. The smart content marketers use data to drive decision-making.
Storytelling is the marketing buzzword of the moment. But in business, the stories keep changing. Unpack each chapter as it happens using social media. It's up to you to craft the compelling narrative that keeps the audience hooked.
Move over, ebook: let’s make room for the microblog! Not everything about your written content strategy needs to be extended, well-researched white papers. Microblogs are “short and sweet” content, ala 250 words or less. Think of platforms like Twitter or Tumblr. Some content marketers have produced results using microblogs.
We talk about blogging benefits all the time. Well-planned and executed blogs build content opportunities and organic traffic. Blogs come as long and short, video and text, how-tos and lists. We’ve dug through the research on blogging to present these lesser known interesting statistics about blogging and its effectiveness.
What does it take to be a social media game changer? A bag packed with sunblock and chapstick? Those supplies might work for content marketing professionals attending the 2018 Nai Convention. How so? Sign up for the #NAIgamechanger session on Wednesday, Sept 26th from 9:45am – 11am. Lead by Sarah Malcolm, COO of The Content Funnel and Kevin Green, Head of Marketing at RealMassive, the #NAIgamechanger workshop is jam-packed with goodies to reshape your content marketing plan.
To be a #REMAS winner requires skill, creativity, and results. This year’s crop of winners rose to the challenge and delivered more world-class examples of content marketing. The annual real estate marketing competition was open to all individuals, companies, and organizations involved in producing any digital Content Marketing for internal or external audiences.
Recent social media scandals are leading the public to question the validity of the content they’re seeing on social media. This is good. We should always ask questions. That’s how we keep journalists accountable, find the real truths, and make informed judgments. This questioning applies to the businesses we work with, too.
Stop viewing LinkedIn as a hub for job seekers. The social media platform improves brand engagement and awareness because you're building credibility as the go-to source in your industry. Building awareness through LinkedIn isn't complicated.
Guest blogs spots arrive in various ways. Maybe your awesome networking skills paid off and someone asked you to contribute. Perhaps the site accepts guest blogs, or you’ve pitched the idea to someone you admire. Regardless of the how the guest post happened, be a good guest to take advantage of the opportunity.
It’s back-to-school time for the kids! While they may think learning happens from August to May, we content marketing professionals know learning never stops. Check out these great networking events where you can expand your social media marketing chops.
Email lists are alive. They are born, grow, and mature with a content marketing strategy. We’re proponents of building and nurturing email lists, but email lists can’t be neglected. Smart management delivers results. For that, you need to prune the dead subscribers.
Since our original blog, “17 Need to Know Stats For Content Marketing,” our industry has undergone disruptive changes. Live video rolled out across numerous social media platforms. Video email marketing is making headway. Once again, the content market is changing. Here’s the latest on statistics content marketers need to know about the changing landscape.
Identical twins are fascinating. Physically sharing genetic material, environmental factors still cause differences. One twin may be a social butterfly while the other is an introvert. Somewhere out there, your social media audience has its twin. These small differences in preferences can have big results for your social strategy. Facebook’s Lookalike Audience feature helps find your long-lost twins. Lookalike Audiences optimize your social media targeting and convert more leads in the process.
As you know, I love to write about social media trends and topics. However, once in a while I like to change things up and reflect on the things I have learned and the people who have inspired me along the way. I want to thank those who have been a crucial part of my journey, who continue to motivate and encourage me and who are powerhouses in the industry! For those reasons, this influencer list is near and dear to my heart. It’s really a shout out to those who I look up to in the CRE industry. There are many more, but I promise to shout you all out in my next influencer list.
We carry things we believe to be true about content marketing. The problem is the content landscape is changing, so these beliefs aren’t necessarily true any more. For instance, a content professional might believe that long-tail-keywords are essential for ranking high. This is a search engine optimization (SEO) myth. Let’s shine some light on other SEO myths and the reality.
“Owned” hashtags boost engagement and brand your business when used effectively. At The Content Funnel, we have several “owned” hashtags used to promote campaigns and events, like the #REMAS or our #SummerRefresh. What exactly does “owning” a hashtag mean? Can anyone purchase a hashtag for their promotions? Let’s take a look.
Every business has a website. But not all websites are created equal. Some are so knock-your-socks-off engaging your just can't stop clicking. Others are so disorganized you can't get it off the screen fast enough. We all know it's true--good content has the power to pull people into your business. It helps boost your search engine optimization and help you build a solid reputation. Most importantly, it has the potential to convert visitors into qualified leads. Here are the three necessary steps every CRE business should take to turn their clickers into clients.
Just because you can search the web on your phone doesn’t mean that all sites can be searched efficiently on your phone. Today smartphones are more popular than ever before, and they are used for literally everything at this point. Optimizing your business's website for mobile viewing isn’t just a little trend or bonus. It has become an absolute must these days.
Even the politest of us has suffered foot-in-mouth syndrome: the embarrassing situation when we say the wrong thing at the wrong time. Many faux pas are unintentional mishaps arising from a lack of information. Social media blunders magnify the problem. You can’t delete social mistakes, but you can make Miss Manners proud of your social branding. Your followers will thank you.
Nine out of ten consumers read and rely on online reviews. Seventy-two percent of consumers say positive reviews inspire trust in their local business. These numbers alone basically say that online reviews are everything. They have become the key metric in helping consumers evaluate a local market.
The name “stock photos” conjures some pretty stiff and stale images. The idea of using any of those cheese ball images in your marketing strategy is just crazy. Yes and no. There are very generic stock photos out there that would not work well for anybody’s business. However, when sued correctly, stock photos can really bring your ads, blogs posts, and content to life.
Everyone uses social media these days. It’s basically a requirement for business to have active accounts across all the major platforms. However, your company is still looking for ways to make your overall presence on social media stand out from the rest. Que Snapchat.
Facebook is not slowing down. So your company’s presence on the platform should be jogging along at the right pace keep up. But with just about every business putting themselves out there on the platform, how do you get your company to stand out? It’s all about the strategy, baby.
These days, live chat is relevant for all business owners. It is a way for clients to feel connected, able to ask questions and receive a response with time and precision. Here are reasons why it is so useful.
LinkedIn is the perfect place for some good ol' online business networking. If you are not taking advantage of this platform, take notes. We are about to tell you how to use your LinkedIn not only to build straight sales, but how to develop a network that will generate a considerable number of exciting opportunity for your business.
Have you ever had those times when you posted fantastic content that just had incredible results? When you nail it, you begin to wonder how you can replicate that success with all your other social media material.
Networking and real estate are like salt and pepper--they just go together. Knowing how to build rapport with others and how to relate to different types of people is vital when it comes to networking. There are many ways to break free from the classic business card exchange and leave a real impression.
An email is a valuable tool to reach leads and prospects, especially in the commercial real estate industry. For realtors, it’s critical to stay in touch with people and remind them on a regular basis of your expertise. Consistent marketing keeps you in the front of clients' minds when they are ready to use your service.